About - Founders
Iain Reed.
Iain is one of the co-founders of Enhanced Datasystems. He has 8 years experience in equity investment; 13 years in financial, economic and business analysis; 7 years in designing and implementing financial databases, and 18 years experience building software applications using spreadsheets.
Iain graduated from Cambridge University and started his career with Hay Management Consultants where he built an in-house financial management system using Lotus 123 in London and Lisbon.
His first post as the investment industry was as an equity analyst with BZW for whom he worked in both London and Jakarta. At BZW, he designed and built two in-house systems: one for analysts' data - automating research production from excel spreadsheets - and one for analysing international trade data.
As a Regional Quantitative Analyst at CLSA, he designed and prototyped GEMiner later renamed Evalu@tor, the in-house research database using Sybase and Microsoft Office.
He is a seasoned SQL programmer and holds a Microsoft Certified Professional qualification in Designing and Implementing SQL 2000 databases. He was a thorough knowledge of the issues involved with integrating global financial data within a variety of firms.
He is an experienced trainer of analysts in financial modelling across 5 continents and has analysed many sectors, markets and regions during his career.
In his career as an Equity analyst he has covered companies in industries as diverse as consumer products, retail and distribution, automotive, telecommunications, power, metals, and media.
He came up with the idea for EFA™ and founded Enhanced Datasystems on March 3rd, 2003 with Robin Hammond.
Robin Hammond.
Robin is one of the two co-founders of Enhanced Datasystems Ltd.
He has 13 years of equity research experience, having held positions as Head of Asian Banks Research at ABN Amro and Paribas Asia Equity, Head of HK and China Research at Paribas Asia Equity, Head of Asian Research at Bear Stearns, Deputy Head of HK & China Research at James Capel (HSBC), and a Senior Analyst at SBCI Asia (Swiss Bank).
While at ABN Amro, Robin sat on the global database development committee, and was the pioneer user of the ABN's database system globally. This involved extensive development and debugging work with the programmers and designers of the system, as a result of which he had a strong influence on its functionality. In particular, he developed complex models and techniques within Excel accessing the ABN database.
Notable examples include a publication termed AAA Banks Metrics. This product was fully automated, extracting all data on 70 banks in 10 countries from the ABN database into Excel, formatting the data and related charts for publication within Excel, then exporting this data directly into Word in finished form. The result was a 280+ page data bible that could be produced at 45 minutes notice, ready for production, most of which time was spent dealing with Excel 97's erratic charting engine.
He has developed the XspandXL add-in for Excel which focuses on worksheet auditing and chart manipulation. This product focuses on complex modeling and report production.
He is a Microsoft Certified Professional, holds a BSc (Hons) in Mathematics and Computing, and developed his interest in programming in 1979. He has worked in Basic, Fortran, Pascal, Lisp, Prolog, VB script, Visual Basic and Visual Basic for Applications, and even used to develop in Machine and Assembly Languages when computers were tiny and memory was scarce.
